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PR on a shoestring: A masterclass with Jack Murray in how to make your business famous

30 Apr 2013 , Education and Research Centre, Our Lady�s Hospice and Care Services, Harold�s Cross, Dublin 6W , 09:00 - 17:00


Please note that this course is strictly limited to 10 people.

PR on a Shoestring - A masterclass in how to make your business famous 

Date: Tuesday, April 30th     Time: 9am - 5pm

Venue: Education and Research Centre, Our Lady’s Hospice and Care Services, Harold’s Cross 

Course Profile: 1 day masterclass in public relations and the media in Ireland. 

Course Content: Have you ever seen a positive item about a business on television, or in a newspaper, and wondered how to get free media coverage for your business?

This one-day course has been designed to equip you with the necessary skills and technology to effectively communicate your business through the media.

The training will start by helping you to define what is unique about your business, and how to define your communications objectives. You will learn how to identify and communicate with your target audience. We will look at how best to prepare a media list and how write an effective media release, as well as examine the dos and don'ts of talking to journalists.

We will examine case studies of businesses that know how to use the media to successfully communicate their green credentials to their target audience. In particular, we will talk about being creative and original when devising a media strategy. 

Target Audience:

The training course is suitable for people who want to maximise their profile in the Irish market by generating increased publicity for their business through traditional and online public relations, and marketing. 

The course will cover: 

  •     How the media works in Ireland.
  •     How to set the communications objectives for their business.
  •     How to organise a PR campaign.
  •     How to write a great press release.
  •     How to prepare a media list and send a media release at the right time.
  •     How to create great picture and how to use them.
  •     How to contact the media and get them interested in your business.
  •     How to be creative when approaching the media.
  •     How to integrate social media into your PR plan.

Price Information

Cost: €295

Discount packages are available for this course when purchased as part of a MediaHQ subscription. For more information please contact Gaye on 01-2541845.

Here is what previous attendees of the course thought of it: 

PR on a Shoestring is an excellent course I really enjoyed it and learned a lot. The more I think about it, the more I feel I got from it - it takes a day or two to absorb all the information!! I will be recommending to all and sundry.

Máire Flynn, The Tannery Restaurant

A one-day fast-track to understanding the main principles of PR and social media in Ireland. Jack delivers a lively and energetic performance, which leaves you enthusiastic about tackling your own PR objectives. I also enjoyed the mix of theory, practical case studies, group feedback and videos - great course!

Elaine Watters, Elaine Watters Photography

The day was very informative, helpful and made public relations a lot clearer and more structured in my mind. I really enjoyed the practical exercises  - they really got me thinking ‘outside the box’.

Franziska Fehr, Progressio Ireland

The course surpassed my expectations – it was challenging and engaging while also being very informative, fun and interesting. Very good value for money.

Holly Cowman, Mary Immaculate College, Limerick

Probably the most knowledgeable and well-prepared presenter I’ve ever seen.

Phillip O’Connor, Eblana Communications

Jack was excellent; the course covered so much in one day. The course provided a clear overview of effective PR tools and it was really refreshing to see how different approaches can be used.

Jane McGarrigle, Fianna Fail

I found the day very productive. I feel very refreshed and brimming with ideas on how to do our PR more efficiently.

Caitriona Gleeson, Safe Ireland 

I loved the exercises that Jack gave us – I’ve done lots of training in Ireland but never did any exercises like these before – they were completely original.

Holy R, Dochas


Morning Session

  • An overview of the course.
  • How the media works in Ireland - What is news?
  • Group session to look at the issues and perspectives of each course participant.
  • A case study.
  • Setting your communications goals.

 Late Morning Session

  • How to write a media release.
  • How to prepare a media list.
  • Being creative is the essence of success.
  • Why a picture is worth 1000 words – How to organize a great photocall.

 Afternoon Session

  • Group PR Plan Exercise.
  • Generating great ideas.
  • One-on-One training on MediaHQ.

Classroom session

  • Case studies
  • Group work
  • One-on-one preparation.



Book Now

Cost: €295

Discount packages are available for this course when purchased as part of a MediaHQ subscription. For more information please contact Gaye on 01-2541845.

Cancellation Policy

Cancellations must be made 21 days prior the course and an admin fee of €75 + VAT  will be  charged for all  cancellations, to be deducted from any refund  or  invoice.

No  cancellations can be made within 20 days of the course  but  a  replacement delegate can be nominated. No delegate is permitted  to  attend without prior payment being made. Bookings are not confirmed  until payment is received.



Get involved

For commercial opportunities at this course please email jack@mediacontact.ie



This conference takes place at: Education and Research Centre, Our Lady�s Hospice and Care Services, Harold�s Cross, Dublin 6W

For more information on the exact location, please follow this link http://www.olh.ie/12-contact-us/116-map-to-harolds-cross.html


Contact Us

Contact Mediacontact.ie:

8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: jack@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format:

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